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Analytics Goal Workshop, Part 1: Plan Ahead
You already know you need to collect conversion data, even if you’re not an e-commerce site, right? To know the value of a visit, the first step is figuring out what visitors might value about your...
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Wilhelm and Henriette: A Conversion Rate Optimization Folk Tale
Sometimes interesting modern conversion rate optimization lessons can be learned from old folktales, such as the Story of Wilhelm, Henriette and the Black Fleece. — There once were two children, a boy...
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Analytics Goal Workshop, Part 2: Pages Playbook
With all the buzz about attribution modeling and the ever present need for conversion optimization, you may have been wondering, “How can I get my hands on some multi-channel data?” If you have Google...
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Analytics Goal Workshop, Part 3: Engage with Events
The quest for conversion data continues! Previously in part 2 of the goal workshop we looked at how to set up URL destination goals. You identify important pages on your site and count a conversion...
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Google Analytics Goal Flow: How Visitors Really Move Through Your Funnel
You may think visitors move through your goal funnel exactly the way you set it up in Google Analytics. Unfortunately even after you take care to avoid the most common funnel issues, surprises...
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CSS Inline Styles: Enhance the Aesthetic Appeal of Your Link Bait
If content is king, presentation is queen. An aesthetic appeal can make good content great link bait. Similarly, poor presentation can detract from a well-written, thought-provoking post. It’s...
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Google Analytics Goal Flow: More Funnels with Less Work
Let’s say you want to add an event to the beginning of your Google Analytics funnel. Maybe you want to compare the success of various internal promotions. Do people who click on promo A go all the way...
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How to Increase Your Website Conversion in 30 Bajillion Ways or Maybe Just 1
The sheer number of blog posts out there on how to increase your website conversion rate are overwhelming. 10 Ways to Improve your Website Conversion Rate 9 Time Tested Ways to Increase Website...
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Creative Copy Implementation: SEO Needn’t Detract from UX
Google’s Panda update is anything but extinct. It frolics in the wild web, chewing on and spitting out the bamboo that is thin, outdated content. It is not particularly forgiving and, thus far, has...
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Ignore Your Gut – Increasing Conversion With User Testing
Part 2 in my unofficial “You’re Probably Doing It Wrong” series. Read the first part about using Google Analytics to gain Insights. The Cruel Tutelage of Sayf Sharif You are wrong. This is the first...
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Avoiding Cognitive Bias in Conversion Optimization and Content Experiments
Even Vulcans can be afflicted with dreaded cognitive biases. The goal of content testing different variations of web pages during a conversion optimization experiment is to get as accurate a result as...
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Site Search Flow in Google Analytics
Where do visitors go after using your internal site search? How quickly does site search lead visitors to conversion pages? Do specific search terms lead to unexpected pages, for better or worse? The...
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The Power and Danger of Data Visualization
Recently, over the holidays with family, I participated in a conversation where I mentioned that the data supported my position. I made the mistake of saying “Statistically….” which as you might...
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Build Weighted Sort for GA Page Value
A while back, analytics aficionados hailed the return of Google Analytics Page Value, formerly known as $ Index, one of the fastest ways to figure out which pages get more visitors to convert. But one...
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7 Big Content/Site Migration Tips A Layman Can Understand
A lot of folks come to us asking us to help them restore a decline in website traffic that occurred after a site migration or major update. Typically, most – if not all – of the traffic loss was...
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Why Track My Videos – The Essential Guide
There is one enormous, overarching reason why every video you create should be carefully tracked. One reason so all-encompassing, so indescribably important, that its very definition denotes its...
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How to Track Hover Events with Google Tag Manager
When visitors hover on your website, are they more likely to convert? Pick a hover target and add event tracking to find out. If you want to listen for clicks or form submissions, Google Tag Manager...
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W3C Customer Experience Data Specification Released
If you use Google Tag Manager or another tag management tool, you’re probably already familiar with the idea of a data layer. It’s basically a centralized place for information about the page to be...
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Increase Transaction Insight with 9 Steps in Google Tag Manager
Here’s a trick to capture additional information from transactions using Google Tag Manager. Let’s say you have several product categories on your site, and you want to easily see how different...
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Cheat and Win with Google Tag Manager: Easy Dynamic Content Tracking
Sometimes Tag Manager is so easy it feels like cheating. In a good way. Like getting a super acorn power-up and turning into Flying Squirrel Mario. Recently I used my flying squirrel powers to beat the...
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